Twitter used for Domestic Violence Campaign

Great idea to raise awareness of Domestic Violence using Social circles within twitter, powerful messaging very well executed, reaching over 10,000 twitter users. Impressive work especially considering the budget was zero.

Fiat Campaign has Endless Possibilities

Loving these quirky ads for Fiat, You can never learn too much. Ignorance is bliss. Endless possibilities.

Nike Music Shoe – Music to your ears!

Nike trainers have always been about expression, customise them the way you want, run with them, dance with them and now play music with them. In a top secret location in Tokyo, break beat music duo, HIFANA (composed of KEIZOmachine and JUICY)  discovered that Nike Free Run+ running shoes can drop beats.

HIFANA then hooked up the mixers and sound systems to Nike Free Run+ shoes. When bent or twisted, the ultra-flexible Nike Free Run+ drops different tunes and sounds. Furthering proving that every pair of shoes is different and there is a pair for everyone, the Nike Music Shoe video is not just about shoes as instruments. Check out the hopping performance from HIFANA which is signature of their creative and original live performances, and see how Nike shoes can sing different tunes. Music to your feet!

Big shout out to Wieden + Kennedy, Tokyo.

WePad is this for real

There have been some interesting stories over the web the past few weeks, about the launch of the ‘WePad’. Well this video finally provides the much need evidence that it’s very much real. CEO Helmut Hoffer von Ankershoffen presented the WePad. Although I am an Apple fan, this ‘WePad’ is actually quite impressive, don’t you think? This  Its first presentation is not a real-world demo, but a video of its UI, so there is much more to come.

The first WePads are set to arrive in stores in the USA  from June and the prices will range from €449 to €569 for the fully equipped version with 32 GB, Wi-Fi, 3G, GPS and full HD video. Some 20,000 devices were already preorded, said Hoffer von Ankershoffen.

Find out more with the latest product sheet ( I’ll pre-warn you it’s 14 pages )

Starbucks saving the planet one coffee at a time

Starbucks is going eco-friendly by encouraging thousands of NYC commuters on March 17 and 18 to trade in their coffee cups for reusable tumblers and in turn help create a large Sequoia mural. The reward for the 5,000 or so people who pledged to keep using their tumblers as well as those who already have them.  According to a company release, Starbucks is working to develop a comprehensive recyclable cup solution and its goal is to ensure that 100 percent of its cups are reusable or recyclable by 2015.