Starbucks saving the planet one coffee at a time

Starbucks is going eco-friendly by encouraging thousands of NYC commuters on March 17 and 18 to trade in their coffee cups for reusable tumblers and in turn help create a large Sequoia mural. The reward for the 5,000 or so people who pledged to keep using their tumblers as well as those who already have them.  According to a company release, Starbucks is working to develop a comprehensive recyclable cup solution and its goal is to ensure that 100 percent of its cups are reusable or recyclable by 2015.

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About w3bkitten

Creative Director at Framestore VR Studio

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