Deep Dive with Powerade

It’s world cup fever, dust off those football shirts and get ready for the action. Be prepared for the campaigns, competitions and prizes up for grabs from the strongest Global brands, like Powerade. Who unveiled their new campaign, developed for The Coca-Cola Company by SapientNitro using great content and new technologies.

SapientNitro have postioned a Youtube microsite –  http://www.youtube.com/powerade – usin Digital Film, a realm where real life, animation, and the actions of the viewer all guide the course of the story. Using deep-dive technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match. This is mind blowing user interaction with a great use of Deep Dive and I’m loving the mind screens, that provide you with a look inside the psyche of each player.

Lacta Love in action

Stumbled upon this interesting campaign from Lacta to promote chocolate bars in Greece. ( via my favourite people at http://adsoftheworld.com/ ) The ideas really rather clever the way it uses social media and crowdsourcing. OgilvyOne in Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from being casts as actors to writers.

Don’t you just love brands that embrace a little bit of collaboration. Throughout the project – audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts, phew a full on social assault

They aired the film on Valentine’s day the 27’ in Greece, great timining don’t you think? It aired on one of the  top TV channels and also online. Check it out and see what you think – http://loveinaction.gr/english or you can grab a coffee and check out the case study here: http://vimeo.com/10550343

Advertising Agency: OgilvyOne Worldwide, Athens, Greece

Google street view in 3D

Get on those 3d specs and check this out – http://bit.ly/d5orqv