Xmas on Wheels from Swedish Post

This is a lovely idea from the Swedish Post (Posten) taking inspiration from traditional Christmas card designs by Jenny Nystrom they created xmasonwheels.com. A site that showcases live Christmas scenes that replicate the card designs. Simple and very well made, love the video showcasing how the idea came about and the tech use to create it.

Visitors to the site can control the camera on wheels and take pictures of the Christmas scene and send as real cards to friends and family. A live camera travels around the Christmas scenes and users can take endless variations of photos. Visitors to the site can also choose to be the driver of the “train” and decide what should happen in the live surrounding. Lovely interaction and like the real world to digital marriage, go online and have a play – http://www.julkortifarten.se/eng/

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About w3bkitten

Creative Director at Framestore VR Studio

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