This is a lovely idea from the Swedish Post (Posten) taking inspiration from traditional Christmas card designs by Jenny Nystrom they created xmasonwheels.com. A site that showcases live Christmas scenes that replicate the card designs. Simple and very well made, love the video showcasing how the idea came about and the tech use to create it.
Visitors to the site can control the camera on wheels and take pictures of the Christmas scene and send as real cards to friends and family. A live camera travels around the Christmas scenes and users can take endless variations of photos. Visitors to the site can also choose to be the driver of the “train” and decide what should happen in the live surrounding. Lovely interaction and like the real world to digital marriage, go online and have a play – http://www.julkortifarten.se/eng/
Have a look at Deck The Screens” it’s a fun little app from the folks at Deeplocal that lets you string holiday lights between all of your screens. Just create a new set of lights, share your code with some friends or co-workers (it works best if everyone is in the same physical location), and watch the lights go. Really simple, fun and I like the use of some new technologies, great stuff to get the annual ‘which agency will have the best xmas card idea’ competition going!
This is advertising magic at it’s best, and for me it really resonates, I’m a huge car geek because of my dad and very much like this story as a child i remember the most amazing car journeys. So this video really captures the spirits and memories of what it means to have a car you truly love.
Herb Younger thought it was a film crew documenting three generations of an American family. Little did he know, Chevy conspired with his two sons, Jared and Derek, to return his long-lost Impala. Watch his reaction it’s priceless best gift ever!
Macy’s AR experience for Christmas brings Virginia and her friends to life when you mail your letter to Santa at Macy’s. Supported by a microsite http://macys.com/believe . The app lets you choose your favourite characters, take photos and then customise virtual cards… it captures the spirit of Christmas for younger kids and it empowers them to do something a little more engaging once they are in the store.
A Beautiful campaign that shows how Nike as a Superbrand can get it just right. It all began with a sneak peak into McFly’s Closet, revealing 1,500 pairs of the futuristic and famous sneakers, first seen in the movie Back To The Future II. For fans of the movie it’s a real blast from the past, the dreams and promises we wanted from the future- suddenly they were real again! Nike did a great job in pleasing the hardcore fans of the cult classic, tapping into those childhood memores and emotions.
The campaign was explained by Michael J. Fox a.k.a. Marty McFly. The shoes Marty McFly wore in part II never made it to the shops sadly NIKE are not releasing them in a mass production line instead – the 1,500 pairs of the Nike MAG shoes were available for auctioning on Ebay from 9 – 19 September, for prices varying from $ 2,000 up to a mind-blowing $ 37,000, to raise money. Brillant campaign.
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