Deep Dive with Powerade
It’s world cup fever, dust off those football shirts and get ready for the action. Be prepared for the campaigns, competitions and prizes up for grabs from the strongest Global brands, like Powerade. Who unveiled their new campaign, developed for The Coca-Cola Company by SapientNitro using great content and new technologies.
SapientNitro have postioned a Youtube microsite – http://www.youtube.com/powerade – usin Digital Film, a realm where real life, animation, and the actions of the viewer all guide the course of the story. Using deep-dive technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match. This is mind blowing user interaction with a great use of Deep Dive and I’m loving the mind screens, that provide you with a look inside the psyche of each player.
About w3bkittenCreative Director at AKQA NYC
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