Lacta Love in action
Stumbled upon this interesting campaign from Lacta to promote chocolate bars in Greece. ( via my favourite people at http://adsoftheworld.com/ ) The ideas really rather clever the way it uses social media and crowdsourcing. OgilvyOne in Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from being casts as actors to writers.
Don’t you just love brands that embrace a little bit of collaboration. Throughout the project – audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts, phew a full on social assault
They aired the film on Valentine’s day the 27’ in Greece, great timining don’t you think? It aired on one of the top TV channels and also online. Check it out and see what you think – http://loveinaction.gr/english or you can grab a coffee and check out the case study here: http://vimeo.com/10550343
Advertising Agency: OgilvyOne Worldwide, Athens, Greece