Here’s a quirky idea used to attract and invite 300 personalities – The Brazilian Motorcycle Fair. They opted out of the conventional send and email invite instead they sent a tattoo. Three designs were created (speedy, custom and trail) and sent to the guests. At the door of the event, a readable-machine read the tattoo on the body and hey presto your in. Nice.
About w3bkittenCreative Director at AKQA NYC
- 😋 @cannes_lions you are spoiling us #lionsjudging #CannesLions https://t.co/vd9ylBOxbN 12 hours ago
- It’s all gone crazy today #lionsjudging #canneslions @cannes_lions @scarletboswell @HammerheadVR #digitalcraft… twitter.com/i/web/status/1… 15 hours ago
- Day 3: Judging begins again - it’s not all sun and palm trees #canneslions #lionsjudging https://t.co/n87gV7BBYl 16 hours ago
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