Do you Believe? Macy’s Believe-o-Magic
Macy’s AR experience for Christmas brings Virginia and her friends to life when you mail your letter to Santa at Macy’s. Supported by a microsite http://macys.com/believe . The app lets you choose your favourite characters, take photos and then customise virtual cards… it captures the spirit of Christmas for younger kids and it empowers them to do something a little more engaging once they are in the store.
About w3bkittenCreative Director at Framestore VR Studio
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