Do you Believe? Macy’s Believe-o-Magic
Macy’s AR experience for Christmas brings Virginia and her friends to life when you mail your letter to Santa at Macy’s. Supported by a microsite http://macys.com/believe . The app lets you choose your favourite characters, take photos and then customise virtual cards… it captures the spirit of Christmas for younger kids and it empowers them to do something a little more engaging once they are in the store.
About w3bkittenCreative Director at AKQA NYC
- Incredibly honoured to be awarded Honorary Doctorate by the University of the Arts London for my work in creativity… twitter.com/i/web/status/1… 15 hours ago
- The masters of VR do it again extraordinary piece from @Framestore twitter.com/framestore/sta… 1 day ago
- Forget about VR in the living room technologyreview.com/s/611580/forge… 4 days ago
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