Inspiring & Innovative – Making Future Magic: iPad light painting

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

Everyday I seek inspiration, something new, creative, beautiful and exciting to feed my creative mind over the next few weeks I will share more of what inspires me, today it’s this ipad light painting, the film explores playful uses for the ‘glowing rectangles’ that inhabit the world.

Dentsu London use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, they play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation, inspiring.

Stunning visuals don’t you think?

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About w3bkitten

Creative Director at Framestore VR Studio

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