Urban Tour ASOS launch global interactive campaign
This is stunning piece of digital creative from BBH and Stinkdigital, created for ASOS. The platform “urban tour” promotes the autumn/winter 2011 menswear collection and it focuses on the latest trends in culture, music, art and fashion from seven cities – London, New York, Los Angeles, Berlin, Paris, Tokyo and Shanghai.
This is the TV ad – supported by the online campaign
Beautiful interactions combined with talented performance artists creates for a unique experience thats a very interesting direction for ASOS. You can interact with the film by clicking on an individual dancer, who breaks out from the group and launches into their performance. All the dancers are dressed in ASOS clothing and users can click to buy the garments at any point during the film, this is a innovative way to showcase a new range and much more compelling way to buy.