Urban Tour ASOS launch global interactive campaign

This is stunning piece of digital creative from BBH and Stinkdigital, created for ASOS. The platform “urban tour” promotes the autumn/winter 2011 menswear collection and it focuses on the latest trends in culture, music, art and fashion from seven cities – London, New York, Los Angeles, Berlin, Paris, Tokyo and Shanghai.

This is the TV ad – supported by the online campaign

Beautiful interactions combined with talented performance artists creates for a unique experience thats a very interesting direction for ASOS. You can interact with the film by clicking on an individual dancer, who breaks out from the group and launches into their performance. All the dancers are dressed in ASOS clothing and users can click to buy the garments at any point during the film, this is a innovative way to showcase a new range and much more compelling way to buy.

Advertisements

Tags: , , , , , ,

About w3bkitten

Creative Director at Framestore VR Studio

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: