Heineken – you tube experience

Heineken Taiwan has launched a rather interesting YouTube take over/Experience, based around the TVC Campaign ‘The Entrance’. There are some nice moments of interaction that really draw the user into the story and they have created an engaging experience for users. However the smart part kicks in when the stories are continued at the end, allow you to choose and discover more, have peek and explore.

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About w3bkitten

Creative Director at Framestore VR Studio

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