Social Shopping – Ikea runs the world
I’ve blogged about Ikea multiple times, they are a great brand that do smart & intelligent social campaigns. This is another innovative idea from the brand, based around the social shopping phenomenon. It takes a simple idea of utilising Facebook “Like” buttons across all the products on the website, these are then combined to create the world’s most “liked” virtual showroom. Simple idea executed well by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam.