You LOL You Lose Advergame – Brilliant Campaign from Frijj

Really fun campaign from Frijj utilises an interesting mashup of quirky fun, weird and seriously bad YouTube videos with webcams and facial recognition to create the “You LOL You Lose” app. A lovely mash up of creativity and Technology my kind of creative thing right here!

The nifty little advergame pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of time while they play you some seriously weird YouTube videos. What I really like is the auto detect Face recognition part – the moment the game auto detects you laugh, you lose. The whole idea aims to help players build up their tolerance to the unexpected, so have a go and see if you can keep a straight face!


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About w3bkitten

Creative Director at AKQA NYC

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