How consumers are using Mobile phones in 2011?
Here’s a neat infographic from Microsoft Tag highlighting statistics on how people are using mobile phones in 2011. I find these infographics exceptionally useful when brainstorming ideas and thinking about consumer behavior. There’s a great selection of mobile “growth” statistics, stats and facts for 2011, that the savvy creative should read up on!
What’s interesting is the infographic shows that over 1 billion of the worlds 4+ billion mobiles phones are now smartphones, and 3 billion are SMS enabled. In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device, seriously interesting stuff. Finally something really interesting for brands 86% of mobile users are watching TV while using a mobile phone, 200+ million (1/3 of all users) access Facebook from a mobile device and 91% of all mobile internet use is “social” related. Nice!