DDB’s Wheel Of Concept
So apparently Tribal DDB has the answer to all our creative woes! The agency has come up with the Wheel of Concept, a website where you simply enter the client’s name, spin the wheel, and voila the perfect idea ready in dazzling PDF form. The wheel lands on an idea (they include check-ins, QR codes, ‘viral’ and other ‘of the moment’ trends). The idea is based on the presumption that ideas are easy to generate, so you input your brands name and spin the wheel. You can then download the concept in a pdf with all of your branding already incorporated.
So lets test the ‘Wheel of concept’ against our LBi top clients, lloyds, BT, Coke and Virgin Atlantic. Take a look at the ideas not exactly anything you’d really want to get excited about are they and that’s the point?
Coke use QR Codes
LLoyds should be checking in
BT need an online community
About w3bkittenCreative Director at Framestore VR Studio
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