Coke + Maroon 5 = Music crowdsourcing

Here’s an interesting campaign from Coca-Cola, Rock band Maroon 5 will open the doors of its recording studio to allow fans contributing to a new track. The band will work on the creation of an original song in 24h, getting inspiration via Web for lyrics, riffs and rhythms. Is this music crowd sourcing taken to the next level?

It’s not surprising that 6k fans have already signed up for the event on Facebook and there is a good reason to spread the word about it: if 100k fans download the track after the recording Coke will make a donation on behalf of the music fans for the RAIN Foundation. Nice little idea.


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About w3bkitten

Creative Director at AKQA NYC

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