Coke + Maroon 5 = Music crowdsourcing


Here’s an interesting campaign from Coca-Cola, Rock band Maroon 5 will open the doors of its recording studio to allow fans contributing to a new track. The band will work on the creation of an original song in 24h, getting inspiration via Web for lyrics, riffs and rhythms. Is this music crowd sourcing taken to the next level?

It’s not surprising that 6k fans have already signed up for the event on Facebook and there is a good reason to spread the word about it: if 100k fans download the track after the recording Coke will make a donation on behalf of the music fans for the RAIN Foundation. Nice little idea.

Advertisements

Tags: , , , , , , ,

About w3bkitten

Creative Director at Framestore VR Studio

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: