The world’s biggest shave by Gillette

Loving this work by BBDO New York, on behalf of their client Gillette, it’s the world’s biggest shave on the world’s biggest stage – New York City. BBDO produced a painted billboard in the heart of SoHo that featured Yankees star Derek Jeter. It was then repainted daily to reflect various stages of men’s grooming, stubble, then with shave prep, and finally with his famously clean-shaven face. Nice idea!


About w3bkitten

Creative Director at AKQA NYC

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: