The world’s biggest shave by Gillette
Loving this work by BBDO New York, on behalf of their client Gillette, it’s the world’s biggest shave on the world’s biggest stage – New York City. BBDO produced a painted billboard in the heart of SoHo that featured Yankees star Derek Jeter. It was then repainted daily to reflect various stages of men’s grooming, stubble, then with shave prep, and finally with his famously clean-shaven face. Nice idea!