Coke Happiness Truck
You all remember Coca-Cola’s “Happiness Machine” well Coca-Cola are bac, in Rio De Janeiro, Brazil. Check out the “Coca-Cola Happiness Truck”. The truck was driven all over Rio, parked in all sorts of places from busy beaches to remote village back streets, where it waited to deliver a little ‘bit’ of happiness to those who passed by. And deliver happiness it did, with a massive button on the back releasing bottles of coke and random merchandise across with each press. The lines were huge and the crowd looked pretty happy to me! Nice work to the Coca Cola team in Brazil.
About w3bkittenCreative Director at AKQA NYC
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