Are you getting the Plant/Life Balance?

Here’s a pretty cool social campaign designed to help people Increase their Plant/Life Balance. The campaign is for the Nursery & Garden Industry of Australia. It started off with a 20,000+ plant give away at major train with each plant having a special code to be activated through a Facebook app that aimed to combine the digital and physical words into an innovative social campaign experience.

The Facebook app teaches you how to care for a plant on your desk at work, but it’s a little more, the app challenges you, your friends and co-workers to be part of a 12 week experience that provides an ongoing series of competitions, educational pieces, friend interaction and giveaways as you learn how to improve your Plant/Life Balance. Interesting idea. Click here to check out the Plant/Life Balance app.


About w3bkitten

Creative Director at AKQA NYC

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