The #jeeppuzzle Twitter Campaign – Confusing or cool?

Here’s a rather interesting if not complicated twitter campaign – created by Leo Burnett Iberia for Jeep. It’s Called #jeeppuzzle, the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles, did you get that are you with me? Then, in each of those profiles, they would be following a further 36 profiles, with each holding part of a puzzle. I don’t know about you but at this point I’ve flown away…. check it out let me know what you think.

Pretty cool or too complicated?


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About w3bkitten

Creative Director at AKQA NYC

One response to “The #jeeppuzzle Twitter Campaign – Confusing or cool?”

  1. Junior Walent says :

    Confusing? You just need to watch a 1´30″ video to understand it. I would call it genius.

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