Fallen in love with the McMobile
I can almost here the sound of Ice cream van after seeing this highly visible McMobile campaign. It really brightens up the day at large sporting events, concerts, street festivals and quite frankly anywhere people are present — and hungry!
For people waiting in long lines for tickets and entry to staduims, the McMobile serves as a welcome distraction and a chance to get something to eat. Depending on the location and specific requirements, the McMobile could take the shape of just the one main car or it could become an entire fun train with various components of a meal depicted in each car. Very cute indeed.
The concept would be further enhanced by specific music, mascots, staff and entertainers interacting with the crowds — all part of the experience of encountering the McMobile. McMobile is a concept created by Access Agency which will be sold as a franchise model and also used as a branded marketing experience, and I love it!
About w3bkittenCreative Director at AKQA NYC
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