You Tube Tipp-Ex campaign

I’ve been on holiday so only just seen this awesome campaign from Tipp-Ex called “A Hunter Shoots A Bear”, it’s another YouTube takeover campaign that has racked up over 2.5 million views and over 3.5 million channel views in the last week.

It begins where a hunter discovers a bear in his camp and needs to shoot it, after that, it’s all in your hands when he can’t make the shot and uses “Tipp-Ex White & ReWrite” to remove the “Shoots” word out of the title in favour of almost unlimited response videos to your suggestions!With endless videos like shoots, kisses, tickles, kicks, sings you’ll be highly entertained. Great use of You tube and very on brand. Love it!


About w3bkitten

Creative Director at AKQA NYC

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