Dove’s Manthem superbowl ad

Check out Dove’s new campaign for their new Men + Care range, created by Ogilvy it first screened during Super Bowl 2010. Nice execution, but not so keen on the website looks like they ran of money– it’s a shame as the tv campaign really lends itself to a great social media campaign. But it’s so often the case that the digital budgets are slashed in favour of the Big TV idea…… things will change won’t they?


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About w3bkitten

Creative Director at Framestore VR Studio

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