American Crew Trichology – Reaching out to 15 million men

This is a great case study for American Crew Trichology Hair Recovery system. Their approach was very simple and honest they wanted to avoid associating themselves with all the other hair recovery ads and fake promises on the market.

What worked well for this campaign is they create relevant content and used social networks to spread the word. 100 videos featured doctors, nutritionists, personal trainers, single women and professional stylists who answered the 100 most asked (according to Google) questions about hair loss. This is so clever and yet so simple most brands forget to do this, answer the fears and concerns of people.

This campaign reached 15 million men and site traffic to the American Crew site doubled.  Check out the site here and the YouTube channel here. Great campaign and even better results!


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About w3bkitten

Creative Director at AKQA NYC

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