Powerful advertising – Virtual Street Fight
Founds this great advertising via @JonSupermurray. This interactive billboard in the Netherlands brings a powerful new example to the category by putting passersby in the middle of a virtual street fight.
Created by the Dutch government to address a pressing problem for public employees, who are often the targets of aggression and abuse. The augmented reality billboard, placed above a busy intersection in Amsterdam, shows a real-time view of the street below but superimposes a green screen-filmed street fight into the otherwise empty curb space. Really clever the way this is done and very well executed. As passersby stop to stare at themselves on the billboard, they are confronted with a tense altercation occurring right in front of them.
About w3bkittenCreative Director at Framestore VR Studio
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