Jimmy Choo does Foursquare in London

How far do you need to walk for a pair of Jimmy Choos? Well maybe it’s time to get you’re feet in gear as Jimmy Choo has launched it’s first  a real-time treasure hunt around London via Foursquare. Interesting approach from a Luxury brand, but as it’s for the launch of their new trainers it begins to make sense.

Here’s how it works, one pair of Jimmy Choo trainers will check in at various locations and those who follow the campaign and are lucky enough to arrive at a venue before the trainers leave will get to pick a pair in the style and size of their choosing. Nice and simple but the catch is being at Londons most trendy uber cool spots such as Lounge Lover, The Hummingbird Bakery and the members-only Mortons, not sure the average Foursquare enthusiast hangs out in these places, but only time will tell.

If you plan on accepting this FourSquare challenge let me know how it works out for you.


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About w3bkitten

Creative Director at AKQA NYC

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