Tasty Viral Video with Lipton Tea
Check out this video, demonstrating when something goes viral in China! AKQA and Lipton Milk Tea created a great viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. (Targeting the audience where they are and all that Jazz)
The results speak for themselves, with over 100 million people sending or watching a view in just a few weeks, staggering!
About w3bkittenCreative Director at AKQA NYC
- 😋 @cannes_lions you are spoiling us #lionsjudging #CannesLions https://t.co/vd9ylBOxbN 13 hours ago
- It’s all gone crazy today #lionsjudging #canneslions @cannes_lions @scarletboswell @HammerheadVR #digitalcraft… twitter.com/i/web/status/1… 15 hours ago
- Day 3: Judging begins again - it’s not all sun and palm trees #canneslions #lionsjudging https://t.co/n87gV7BBYl 16 hours ago
- 41,066 hits