Butt this is no laughing matter
Here’s a firm little idea that injects a large dose of humor into a serious topic. To raise awareness of Colorectal Cancer they created a campaign microsite where people could upload photos of their Butts and then send them to friends on facebook or via email.
Interesting that they chose to create a microsite, personally I think this idea would work equally if not better sitting within the Facebook environment, but then I’m loving user engagement in the Social space so I’m biase!
Check out the website here – http://www.getyourbuttseen.ca