The power of collaboration
Is it true that every reader interprets an interesting book differently? Well one publishing house aimed to really find out with this campaign, harnessing the power of Social Media. Their aim was to remind the target audience that reading is much more satisfying than obtaining information the fast forward way.
The video explains the story and it’s success exceptionally well and demonstrates the true power of collaboration. Create by Advertising Agency: Mercury360, Bucharesti, Romania.
About w3bkittenCreative Director at Framestore VR Studio
- It’s time. It’s time for a new challenge. After 2.5 amazing years at Framestore, I am leaving for new and exciting… twitter.com/i/web/status/9… 3 days ago
- RT @CGMS2017: Wise words from @webkitten - thanks for your involvement in #CGMS17! #FutureKidsMedia https://t.co/hXxiruyNzG 4 days ago
- Check out Queerskins: a love story—a cinematic VR experience by Illya Szilak and Cyril Tsiboulski on @Kickstarter kck.st/2B0zpKd 4 days ago
- 40,938 hits