The power of collaboration

Is it true that every reader interprets an interesting book differently? Well one publishing house aimed to really find out with this campaign, harnessing the power of Social Media.  Their aim was to remind the target audience that reading is much more satisfying than obtaining information the fast forward way.

The video explains the story and it’s success exceptionally well and demonstrates the true power of collaboration. Create by Advertising Agency: Mercury360, Bucharesti, Romania.


Tags: , , , , , , , ,

About w3bkitten

Creative Director at Framestore VR Studio

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: