Death of the advertising agency!
Here’s a thought provoking viral video asking the question what will the future advertsing look like? The answer really depends on whether or not traditional advertising agencies will truly embrace the power of digital to reach consumers in new, exciting ways. Personally, I see this happen so often with the clients I’ve worked with, the resistance to change and embrace digital is difficult to understand. Huge budgets, time and thinking is wasted on traditional media, the brands that will survive this evolution are the ones that think dramatically differently.
‘The Last Advertising Agency on Earth‘ is a viral film about what might happen if they don’t, change the way they think and react to the digital revolution – Show this to all of your clients now!
If you want to learn heaps more visit, FITC Toronto April 25th – 27th, 2010. More info at http://fitc.ca/toronto. Get 10% off by using code: lastagency ( I would love to attend, these presentations will be great )