Ariel get fresher with their advertising tactics
The clever little people at Saatchi & Saatchi in Dubai created these clever packages that resembled the fresh produce commonly displayed in supermarket aisles. They wanted to demonstrate Ariel’s specially formulated fragrance of just-washed laundry. So as people where doing their weekly shop, they were surprised to find a new variety of produce: freshly laundered clothing.
What’s different about the idea is not the fact they packaged freshly washed shirts, but it was placement of those shirts in the produce area that cuts through, a little bit of disruption goes a long way.