Augmented Reality – Toyota Auris: Multi-Marker

Whilst getting my end of day inspiration hit found this –  a unique Augmented Reality experience for Toyota Europe, with Saatchi & Saatchi Germany.  The new campaign provides users with a unique Augmented Reality experience through the ability to create their own AR environment by printing various markers from a range of available objects on the website. Users can also  integrate as many markers as desired to create the ultimate track, then, you can drive your Toyota Auris Hybrid through your virtual space with the ability to record a video of the entire experience that can be shared on the website’s video gallery.

Toyota will be adding all sorts of new objects to print off in the coming weeks to expand the Augmented Reality experience.  Interesting don’t you think?

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About w3bkitten

Creative Director at Framestore VR Studio

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