Visa Lava flow
To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, they greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel, really ‘hot’ idea. I’ve seen some interesting usage of the luggage carousel in my time and this is really well executed. This ambient execution made sure nobody could miss Visa’s message, to add that extra touch I would have suggested small smoke/steam ports that released puffs of steam to really get the mood and nail the effect! ( but i always go overboard!)
Created by TBWA\Tequila in Auckland. Well done guys & gals!