Skittles Rainbow EVB
Don’t you just love Skittles! One of my top rated agencies EVB created this valentines day campaign, for Skittles. They utilised their newly created “Mob The Rainbow” facebook fan page with over 4 million people, not a bad following wouldn’t you say!! ( envy, envy)
This is a brillant way to really leverage your social following with real world activation and most certainly I shall be using this as a great example of how to engage within the social space. The results i hear you cry over 44,000 people wrote valentines day messages as part of the facebook campaign, which were then printed out, packaged and delivered by cupid himself! (Really smart, really nice )
Skittles started the digital makeover with a view to start recruiting fans over a 12 month period, I think they are well on their way to making themselves a leader when it comes to innovative digital thinking and creative ideas. So if you’re a skittles lover, then you should Become A Fan Here.