Marie Claire Get’s Naked
When Marie Claire’s magazines weren’t flying off the shelf like they wanted them too, they decided to take a little action. Due to all the on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ simply wasn’t standing out.
So, to create the illusion that a woman had undressed on her way ‘into the Naked Issue’, they created floor decals that looked like a trail of clothing which led up to the magazine, rather nifty little idea.
I say take the concept a few steps further and have a naked women reading it… but I suppose that could cause a riot! (now there’s a PR story for you)