Hotwheels You Tube Race
Hotwheels are burning rubber across you tube with this fantastic youTube video race. This very clever intergration is from Mattel and it will not disappont. It allows you to become the pit crew chief and race your car across 3 tracks to victory if you can customise your car with the right gear for the right track. I love this digital experience, it’s engaging superbly executed and I wish more brands would get engaging like this.
With over 200,000 games played in the first few weeks since launch, it’s got the green light!