Hotwheels You Tube Race

Hotwheels are burning rubber across you tube with this fantastic youTube video race. This very clever intergration is  from Mattel and it will not disappont. It allows you to become the pit crew chief and race your car across 3 tracks to victory if you can customise your car with the right gear for the right track. I love this digital experience, it’s engaging superbly executed and I wish more brands would get engaging like this.

With over 200,000 games played in the first few weeks since launch, it’s got the green light!

Advertisements

Tags: , , , , , , , ,

About w3bkitten

Creative Director at Framestore VR Studio

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: