Join forces with Darth Vader’s Earth Hour

Darth Vader comes over to the WWF side, for this brillant advertsing campaign for Earth Hour. I really love the idea of this, switch off all the lights for one hour.

I’m interested to know how they will bring this campaign to life as their are millions of ideas rolling in my head, for example real-time coverage from space of the lights turning out and the earth in darkness…that would be great!

Also the main site is not global – why? This is  a great idea and should have universal appeal.


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About w3bkitten

Creative Director at AKQA NYC

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