Tropicana owns the Sun

This is fantastic video that’s simply inspiring and I am loving the creative idea behind it.

Tropicana, who would like their brand to be associated with morning sunshine, has found a great way to share the sun. And whom better to share it with than the less fortunate – a town of people in the Canadian Arctic. These people have days without sunshine, i simply can not imagine what that is like, but the expressions on the childrens faces and the warmth that is conveyed in the video shows how magical it is.

Tropicana really are ‘Owning the sun’

Tropicana brings the sun

darrylohrt's picture
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Tropicana, who would like their brand to be associated with morning sunshine, has found a way share the sun with the less fortunate: a town of people in the Canadian Arctic.

Here’s a fun stunt captured on video that you know allowed the agency to say to the client “we’re going to OWN the sun.” Awesome.

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About w3bkitten

Creative Director at Framestore VR Studio

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