To Russia with love – McDonalds

I’m lovin’ this clever idea from McDonalds in Vancouver during the Olympic Winter Games, the Russia House was located right across the street from a flagship McDonald’s location.  So they used their nut and send these Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other,  to welcome them.

Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald’s take-out bags and dropped off at the Russia House for members of the Russian delegation.

Well done to the creatives at advertising agency Cossette. We are Lovin this!


About w3bkitten

Creative Director at Framestore VR Studio

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