To Russia with love – McDonalds
I’m lovin’ this clever idea from McDonalds in Vancouver during the Olympic Winter Games, the Russia House was located right across the street from a flagship McDonald’s location. So they used their nut and send these Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, to welcome them.
Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald’s take-out bags and dropped off at the Russia House for members of the Russian delegation.
Well done to the creatives at advertising agency Cossette. We are Lovin this!