The power of colours
Have a think about this colourful idea, as part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat. Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.
Really love this is thinking by the brand, as it creates ‘like to love’ Consumers love getting something free and will vaule the brand better for doing so!