Nikes Human Chain – Get off the ground

Check out this innovative commercial showing a number of more and less famous athletes doing the thing they love most. I really love the way Nike, in all their videos capture the passion and pain of athletes. In the commercial we see the athletes in a chain of copies of themselves. Nike created a social web around this campaign using the well-known Just Do It slogan by asking people to post to the Facebook page and to Twitter using #justdoit what they are doing to bring out the best in their athletic selves.

The video has 190,148 views since February 12.

Advertisements

Tags: , , , , , , , , ,

About w3bkitten

Creative Director at Framestore VR Studio

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: