Nikes Human Chain – Get off the ground

Check out this innovative commercial showing a number of more and less famous athletes doing the thing they love most. I really love the way Nike, in all their videos capture the passion and pain of athletes. In the commercial we see the athletes in a chain of copies of themselves. Nike created a social web around this campaign using the well-known Just Do It slogan by asking people to post to the Facebook page and to Twitter using #justdoit what they are doing to bring out the best in their athletic selves.

The video has 190,148 views since February 12.


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About w3bkitten

Creative Director at AKQA NYC

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