Nikes Human Chain – Get off the ground
Check out this innovative commercial showing a number of more and less famous athletes doing the thing they love most. I really love the way Nike, in all their videos capture the passion and pain of athletes. In the commercial we see the athletes in a chain of copies of themselves. Nike created a social web around this campaign using the well-known Just Do It slogan by asking people to post to the Facebook page and to Twitter using #justdoit what they are doing to bring out the best in their athletic selves.
The video has 190,148 views since February 12.
About w3bkittenCreative Director at AKQA NYC
- 😋 @cannes_lions you are spoiling us #lionsjudging #CannesLions https://t.co/vd9ylBOxbN 13 hours ago
- It’s all gone crazy today #lionsjudging #canneslions @cannes_lions @scarletboswell @HammerheadVR #digitalcraft… twitter.com/i/web/status/1… 15 hours ago
- Day 3: Judging begins again - it’s not all sun and palm trees #canneslions #lionsjudging https://t.co/n87gV7BBYl 16 hours ago
- 41,066 hits