Nikes Human Chain – Get off the ground
Check out this innovative commercial showing a number of more and less famous athletes doing the thing they love most. I really love the way Nike, in all their videos capture the passion and pain of athletes. In the commercial we see the athletes in a chain of copies of themselves. Nike created a social web around this campaign using the well-known Just Do It slogan by asking people to post to the Facebook page and to Twitter using #justdoit what they are doing to bring out the best in their athletic selves.
The video has 190,148 views since February 12.