How do you get people to stop lying around in the sun all day and think about skin cancer? Interesting challenge don’t you think… so I like the clever thinking of the teams over at Wirz/BBDO, Switzerland. Their answer in the height of the summer heat, in the most busiest of parks stick a few hundred tags on a few red hot TOES!
I know if i was sun bathing and found that on my toe, I’d get a big shock! nice work!