Old spice, smell like me campaign
Just watched this new video from Old Spice, interesting new angle they’re talking with a strong focus on women. Old Spice tells women how their man could smell like, Or as they claim: We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it’ In a funny silly way I like it, possbily because thefirst thing I think about when looking at Old Spice is my dad! So this is a refresingly new way to get the message across.
What do you think?
About w3bkittenCreative Director at AKQA NYC
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