Old spice, smell like me campaign

Just watched this new video from Old Spice, interesting new angle they’re talking with a strong focus on women. Old Spice tells women how their man could smell like, Or as they claim: We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it’ In a funny silly way I like it, possbily because thefirst thing I think about when looking at Old Spice is my dad! So this is a refresingly new way to get the message across.

What do you think?


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About w3bkitten

Creative Director at AKQA NYC

One response to “Old spice, smell like me campaign”

  1. Jackie says :

    Love this, nice spot Resh!!

    Great use of quirky personality to give Old Spice a new angle 😉

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