Clever Campaign on small budget gets my vote!
Just getting my daily dose of inspiration from the usual sites and found this great witty and very clever campaign. The idea was created by McCann Erickson in Israël and it’s very simple, most importantly it’s very cheap idea, something we battle with all the time at Skive our budgets are getting smaller yet the ideas need to get bigger!
The You tube video tells the story, I really suggest checking it out for inspiration on making that budget work harder!
About w3bkittenCreative Director at AKQA NYC
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