Living Promotes Supernatural with AR – http://www.luciferiscoming.com/
This looks very exciting! Living UK is launching the UK’s “most advanced” alternate reality game to promote the new series of US drama Supernatural. The game is based around collecting hidden symbols called Enochian Sigils which players have to locate, photograph and send via MMS to the campaign shortcode, so very engaging and interactive!
The symbols are hidden online and at real-world locations each has a different number of points. Clues to the Sigil locations will be delivered by Supernatural character Castiel (Misha Collins) in specially filmed sequences on the Fight the Apocalypse website. It’s all extremely exciting and I think it’s the first for this type of campaign -using mobile and online to allow Supernatural fans to create their profile and contact friends to join their army and manage their game and collection of symbols.
Take part and join in – naturally the countdown to the start of the game will be broadcast on Twitter. Followers of the Fight the Apocalypse Twitter feed will be given tips and additional mini-challenges to win extra prizes.
The game design, website, mobile portal and bespoke content have been created by Candyspace Media. It will be supported by a TV, outdoor and press campaign to create awareness of Supernatural’s move to Living.
About w3bkittenCreative Director at Framestore VR Studio
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