Baby found on doorstep!

So what would you do if you found a baby on your doorstep? Interesting and thought provoking campaign, created by BBR Saatchi & Saatchi in Tel Aviv, Isreal. It really hightlights the fact that hundreds of babies are left abandoned every year and this campaign gives people a feeling of responsibility for the abandoned babies by demonstrating that these babies are in fact real and in need of help.

You can take a look at the Full case study here


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About w3bkitten

Creative Director at AKQA NYC

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