Baby found on doorstep!
So what would you do if you found a baby on your doorstep? Interesting and thought provoking campaign, created by BBR Saatchi & Saatchi in Tel Aviv, Isreal. It really hightlights the fact that hundreds of babies are left abandoned every year and this campaign gives people a feeling of responsibility for the abandoned babies by demonstrating that these babies are in fact real and in need of help.
You can take a look at the Full case study here