When advertising works! – Embrace Life

How many time have you watched an advert on ‘drink driving’ or ‘drive slower’ and within a few secs totally forgotten about it. Advertisers have used the same old images, same old concepts to get across the same old message, but really to no avail until now….

… I watched this advert and it had an effect, I watched this advert and it made me move inside, it caused an effect and my eyes did swell up, not because I’m a girl, but because it sent the same old message about wearing your seat belt but in a totally different way. It’s been making it’s way through the blogosphere so please share it.

Hats off to the ad’s writer/director Daniel Cox, his aim was to create a spot that appealed to everyone. “It was central to the development of the project that we root the concept of wearing a seat belt firmly in the family domain, and create the advert so that it could be viewed by anyone of any age. One key aspect to the storytelling is that we developed Embrace Life to be non-language specific, so that the message wouldn’t become lost when viewed by visitors to, or residents of, the UK where English might not be their first language.”

Amazing don’t you think?


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About w3bkitten

Creative Director at AKQA NYC

One response to “When advertising works! – Embrace Life”

  1. Obiageli says :

    I want to say thank you to Daniel Cox for creating the world;s best advert

    I watched this in the office in africa and i just burst out crying so hard

    i have been to motivational sessions ,inspirational sessions

    Nothing has ever hit me this hard as this advert.

    i cannot even wipe it off my mind

    i am just sending it to everyone i know

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