True City – Nikes new iphone app
What happen’s when a great brand and leading digital agency get together? The birth of ground breaking digital content, that is what happens. Nike have once again teamed up with AKQA ( Damm these creatives are so hot I’m feeling the heat from here! ) to create The True City iPhone App. It is equipped with some serious digital weapons – geo-tagging, full social media integration and it gives users insight to the best parts of six European cities–London, Berlin, Amsterdam, Milan, Paris and Barcelona–but with a twist, through the eyes of locals, real places, real stories.
If that wasn’t cool enough, AKQA, has also implemented a QR code reader which will let users unlock secrets around the city, oh an of course all the content is shared on facebook – i’m downloading my app right now!