True City – Nikes new iphone app
What happen’s when a great brand and leading digital agency get together? The birth of ground breaking digital content, that is what happens. Nike have once again teamed up with AKQA ( Damm these creatives are so hot I’m feeling the heat from here! ) to create The True City iPhone App. It is equipped with some serious digital weapons – geo-tagging, full social media integration and it gives users insight to the best parts of six European cities–London, Berlin, Amsterdam, Milan, Paris and Barcelona–but with a twist, through the eyes of locals, real places, real stories.
If that wasn’t cool enough, AKQA, has also implemented a QR code reader which will let users unlock secrets around the city, oh an of course all the content is shared on facebook – i’m downloading my app right now!
About w3bkittenCreative Director at Framestore VR Studio
- From collaboration, ingenuity & passion comes great work!This is testament to the formidable VR team @Framestore… twitter.com/i/web/status/8… 3 days ago
- FINAL WEEK to apply for Reframed Project Development Programme. Develop your immersive/interactive story idea… twitter.com/i/web/status/8… 4 days ago
- Honored to be part of the international selection jury for #vowss - Showcasing women in Creativity @Cannes_Lions… twitter.com/i/web/status/8… 5 days ago
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