True City – Nikes new iphone app

What happen’s when a great brand and leading digital agency get together?  The birth of ground breaking digital content, that is what happens.  Nike have once again teamed up with AKQA ( Damm these creatives are  so hot I’m feeling the heat from here! ) to create The  True City iPhone App. It  is equipped with some serious digital weapons –  geo-tagging,  full social media integration and it  gives users insight to the best parts of six European cities–London, Berlin, Amsterdam, Milan, Paris and Barcelona–but with a twist, through the eyes of locals, real places, real stories.

If that wasn’t cool enough, AKQA, has also implemented a QR code reader which will let users unlock secrets around the city, oh an of course all the content is shared on facebook – i’m downloading my app right now!

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About w3bkitten

Creative Director at Framestore VR Studio

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