Engagement with Night Lights
Really loving this campaign, by YesYesNo you have to check out the video, which shows the process of bringing this together. They turned the Auckland Ferry Building into an interactive playground and people had so much fun, I want to play too!
They used 3 different types of interaction – which is already exciting, body interaction, hand interaction above a light table, and phone interaction with the tracking of waving phones. This interaction method excits me the most, planning on exploring that idea in my next concept for sure.
This goes to show you don’t need to have digital engagement while being infront of a computer screen…. engage our consumers anywhere + anytime.